What is Meta Business Manager?

4/8/20252 min read

Meta Business Manager is a tool that helps businesses manage their Facebook and Instagram presence. It allows users to organize pages, ad accounts, and assets (like pixel, catalog, etc.) all in one place, making it easier to manage and collaborate on marketing efforts.

Benefits of Being Verified:

Increased Trust & Credibility: The verified badge on your profile shows that your business is legitimate and trustworthy, which attracts more customers.
Improved Brand Visibility: Verified businesses often rank higher in searches and are more likely to be recommended by Meta’s algorithms.
Access to Exclusive Tools: Meta provides additional tools and features, like Meta Business Suite and Support for verified accounts.
Enhanced Security: Verified accounts have more security measures, reducing the risk of account theft or impersonation.
Better Ad Performance: Verified accounts can run ads with more advanced features and better customer targeting, leading to potentially higher ROI.

Documents for Meta Business Verification:

1. Business Registration Documents

Company Registration Certificate: A legal document proving the business is officially registered.
Tax Certificate: Proof of tax registration, showing the business is compliant with local laws.

2. Ownership or Authority Proof

Business Ownership Proof: Documents like a business license or ownership certificate.
Authorized Representative Letter (if applicable): A letter stating the person applying for verification is authorized to represent the business.

3. Business Website & Domain Verification

Official Website: A live website that matches the business name.
Domain Email Address: A company email that is linked to the official domain (e.g., name@business.com).

4. Social Media Accounts

Facebook Page: The business's active Facebook page with all information filled in.
Instagram Account: An Instagram business account linked to the Facebook page.

5. Business Details

Business Name: The official name of the business (as per registration documents).
Business Address: A verified address for the business.
Phone Number: A contact number that matches official business listings (may be requested by Meta).

6. Government-Issued Identification

Government ID: A clear copy of the government-issued identification of the business owner or authorized representative (e.g., passport or national ID).

7. Additional Information (if required)

Social Proof: Articles, news mentions, or any media coverage that mentions the business.
Proof of Public Figure (if applicable): If the business is related to an influencer, public figure, or celebrity, relevant documentation can help the verification process.